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Thursday, December 15, 2016

Hotels #Mobile Service Impact?? Amazon Go

Amazon Go + 'Just Walk Out' shopping experience sets a new pace for #mobile service...Hotels take note!

Trust You Blog post outlines future hotel guest mobile service expectations influenced by innovative retail experiences - such as Amazon Go.

Key Guest Service Values:
  • Unprecidented Convenience
  • Customer Intelligence via RFID tracking of consumer behavior
  • Seamless, cashless payment
Needless to say, the in-store product, packaging and ease of shopping has to be exceptional. No amount of digital tech can overcome a poor product.

Key Quote:
But why does this shake-up in the retail space also important for hotels? As with most of the previous mega-trends we’ve already experienced (mobile apps, free wifi, one-click booking) the concepts usually start in the retail space and expand into hospitality and other industries.

Full article via @TrustYou - What Hotels Can Learn from Amazon Go 

No lines - No waiting - No seriously

Tuesday, December 6, 2016

#hotels - 64% Millennials Look + Book on #smartphones

Think with Google - insightful infographic on the Mobile Shopping + Purchasing behavior of Millennials.

Based on Phocuswright's 2015 research of 18 to 34 year olds, the infographic clearly show that smartphones are this age groups all-everything device for planning, sharing + buying travel....64% book hotels on their mobile device.

Source: Think with Google

Some considerations for Hotels?
  • To capture this rapidly growing traveler group, mobile presence should be sites and social - imaginative and well integrated
    • A pleasure to look at + a pleasure to use
  • Consider a SmartPhone rate 
  • Gear offers to capture spontaneous, last moment travel
  • Review mobile sites that are widely used as models for UX and design
    • Responsive web design sites are NOT necessarily the mobile solution as they are too general purpose.
Hoteliers must adopt a #mobile mindset across all digital touchpoints - to include:
  • Inspiration
  • Promotions + Campaigns
  • Social Sharability
  • Seamless experience for user
  • Mobile offers - easy to book
  • Pre-stay, in destination services, post-stay communications
All infographics and more Mobile Moments resources linked here in Think with Google.