#footer { border-top:1px dotted #999999; clear:both; margin:0 auto; }

Tuesday, December 6, 2016

#hotels - 64% Millennials Look + Book on #smartphones

Think with Google - insightful infographic on the Mobile Shopping + Purchasing behavior of Millennials.

Based on Phocuswright's 2015 research of 18 to 34 year olds, the infographic clearly show that smartphones are this age groups all-everything device for planning, sharing + buying travel....64% book hotels on their mobile device.

Source: Think with Google

Some considerations for Hotels?
  • To capture this rapidly growing traveler group, mobile presence should be sites and social - imaginative and well integrated
    • A pleasure to look at + a pleasure to use
  • Consider a SmartPhone rate 
  • Gear offers to capture spontaneous, last moment travel
  • Review mobile sites that are widely used as models for UX and design
    • Responsive web design sites are NOT necessarily the mobile solution as they are too general purpose.
Hoteliers must adopt a #mobile mindset across all digital touchpoints - to include:
  • Inspiration
  • Promotions + Campaigns
  • Social Sharability
  • Seamless experience for user
  • Mobile offers - easy to book
  • Pre-stay, in destination services, post-stay communications
All infographics and more Mobile Moments resources linked here in Think with Google.

No comments:

Post a Comment